Assal Patisserie is located at 14 Connaught Street in St George’s Fields, Central-West London. Established in 1978, it is one of London’s long-standing Persian patisseries, offering a range of traditional sweets, desserts, and beverages influenced by Iranian confectionery culture.

The patisserie operates in a central London setting near Marble Arch, serving customers with a focus on traditional recipes and freshly prepared items. Its long presence in the city has made it part of the established local food and dessert landscape.

Services and Features

Assal Patisserie offers a wide selection of Persian and Middle Eastern-style sweets, including baklava, gaz (Persian nougat), zoolbia, bamieh, saffron cakes, and pistachio-based biscuits. The menu also features handmade saffron ice cream, which is among its well-known offerings.

In addition to desserts, the patisserie serves a variety of teas and herbal infusions, including blends with saffron, rosewater, and traditional herbs. Items such as organic honey, nuts, and other Persian delicacies are also available, contributing to a broader retail-style offering.

Opening hours generally range between 10:00 AM and the evening, typically closing between 7:00 and 9:00 PM depending on the day.

Location and Access

Assal Patisserie is located in St George’s Fields, close to Marble Arch in Central-West London. The area is well connected by public transport, with nearby Underground stations and bus routes providing convenient access from across central London.